I’m always encouraging reporters to find a new nugget of news, or a statistic or some context for their story to add value. So here’s a way to find some statistics if you’re reporting on a particular industry.
Thanks to my colleague Johanna Keller, I’ve just discovered all the business stats about hundreds of industires through IBIS Industry Reports . You can search by industry or by classification code, if you happen to know the North American Industry Classification System (NAICS).
From IBIS Industry Reports
For example:
- Surely someone in your news organization is doing travel stories this week; check out the report on domestic airlines;
- For Black Friday shopping stories you’ll find an industry profile of women’s clothing stores (see infograph at right) or stats on shopping centers;
- Tired of doing health care stories? See what factoids from this report on the health care insurance industry might add value.
And don’t just look at the summary first page or you’ll miss all the goodies. See these tabs along the top for the best info:
