Beef Up Your Storytelling with a Statistic Here or There

I’m always encouraging reporters to find a new nugget of news, or a statistic or some context for their story to add value. So here’s a way to find some statistics if you’re reporting on a particular industry.

Thanks to my colleague Johanna Keller, I’ve just discovered all the business stats about hundreds of industires through  IBIS Industry Reports . You can search by industry or by classification code,  if you happen to know the North American Industry Classification System (NAICS).


From IBIS Industry Reports

For example:

And don’t just look at the summary first page or you’ll miss all the goodies. See these tabs along the top for the best info:



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