LinkedIn can be great tool for journalists

My friend and former student Kim Brown (@KimInCuse) brought one of our Syracuse University alums, Krista Canfield, to my office about a year ago to show me some tricks with LinkedIn. Krista is the company’s senior manager in corporate communications.

I had not used LinkedIn much before then and thought of it merely as a job hunting aid. Boy, was I wrong.  I nearly  fell out of my chair when I saw how helpful LinkedIn can be for journalists.

And here’s the best part — journalists can get an upgraded premium account free for a year. All you have to do is participate in one of Krista’s 30-minute monthly training phone calls.

You’ll get a lot of practical examples of ways to find sources, keep up on your beat, and track developments in companies or organizations you follow.  Here’s a preview of some of her good tips:

Her next training session is Wednesday, November 30 at 6 p.m. EST.  To sign up go here  or if that doesn’t work here’s the full URL:

Also ask to join the LinkedInfor Journalists discussion.

Let me know below which of her tips you find most helpful.


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