My friend and former student Kim Brown (@KimInCuse) brought one of our Syracuse University alums, Krista Canfield, to my office about a year ago to show me some tricks with LinkedIn. Krista is the company’s senior manager in corporate communications.
I had not used LinkedIn much before then and thought of it merely as a job hunting aid. Boy, was I wrong. I nearly fell out of my chair when I saw how helpful LinkedIn can be for journalists.
And here’s the best part — journalists can get an upgraded premium account free for a year. All you have to do is participate in one of Krista’s 30-minute monthly training phone calls.
You’ll get a lot of practical examples of ways to find sources, keep up on your beat, and track developments in companies or organizations you follow. Here’s a preview of some of her good tips: http://press.linkedin.com/understanding-linkedin/
Her next training session is Wednesday, November 30 at 6 p.m. EST. To sign up go here http://tinyurl.com/83mr3cl or if that doesn’t work here’s the full URL: http://www.linkedin.com/groups/Next-LinkedIn-Journalists-training-is-3753151.S.79444585?view=&srchtype=discussedNews&gid=3753151&item=79444585&type=member&trk=eml-anet_dig-b_pd-ttl-cn&ut=3fbd_63DSW8R01
Also ask to join the LinkedInfor Journalists discussion.
Let me know below which of her tips you find most helpful.