Use @LinkedIn to find experts

I got lots of great tips for  more effective reporting using @LinkedIn from @KristaCanfield, a senior manager there, during her December monthly phone training for journalists.  Here is an effective way to find experts for your stories:  Use  LinkedIn Advanced People Search and search by location, by company name or keywords.

When you find someone, click on his or her profile to see if anyone in your network knows the person and can introduce you.

Better yet, professional journalists get a free one-year premium account on LinkedIn and then you can send InMail direct to the source.

To get the premium account, all you have to do is take one of Krista’s conference phone call training sessions. The next one is Thursday, Jan. 5 at noon EST.  To register, join the LinkedIn for Journalists group on LinkedIn and you’ll see the post there from Krista on how to get in on the call.

I’ll be sharing more of Krista’s great tips for journalists, but they are also all here. And please comment below on how you’ve used LinkedIn as a tool in your reporting.

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