Tips for finding experts for news stories

I  always thought  TV reporters were disadvantaged in getting good spokespersons from out of town because they had to have pictures.  It was easier for the newspaper and radio journalists who didn’t have to have a face!  But now with Skype, TV folks, too, can use  experts from out of town.

I’ve long admired the great list of experts   in several countries compiled by Julian Sher,  @JulianSher, a Canadian  investigative journalist who works across platforms.  And while you’re at his site, click around for links to public records, media outlets and more.

Sher  is a newsroom trainer and writes for The Globe and Mail in Canada. He’s also done documentaries and written several books.

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